Director, Marketing Operations & Analytics

The ideal candidate possesses both strategic acumen and a track record of operational excellence. If you have a passion for marketing metrics and a keen eye for operational and technical efficiency,  we would love to hear from you. Responsibilities Manage all of marketing operations include Marketo administration, lead scoring, database segmentation,  campaign tracking and attribution, marketing database quality, and data compliance (e.g. GDPR compliance). Partner with Decision Science team to build a reporting infrastructure that supports the needs of the marketing team. Ensure reporting integrity and alignment with other GTM teams. Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, funnel efficiency, TAM  penetration, and goal achievement. Define metrics and dashboards to measure performance of marketing teams, including marketing programs, advertising, events, email, and web teams Partner with marketing leaders on long-term planning, strategy, and infrastructure Partner with cross-functional leadership in Sales Operations, Business Applications teams to  to ensure marketing goals are met related to marketing technology and data flows. Drive strong sales and marketing alignment with initiatives and processes that support lead management, lead scoring, and funnel reporting.. Lead the annual and quarterly marketing forecasting and goal-setting process, and be a key player in Annual and Quarterly marketing planning Qualifications 8+ years experience in marketing with 5+ years experience in marketing operations and analytics. Experience in B2B marketing organization is a must. Expertise with Marketo and CRM solutions is a must, salesforceexperiencepreferred. Experience managing and optimizing a marketing tech stack Ability to be both strategic and maintain an eye for tactical detail is a must.. Ability to be a player-coach for the marketing ops and analytics team. Expertise in marketing analytics and optimization, including instrumenting campaign tracking, and building reporting infrastructure. Expertise in marketing  pipeline forecasting and ROI reporting is a must. Excellence in organization, process planning, and process documentation is a must. Strong ability to manage cross-functional partnerships
Salary Range: NA
Minimum Qualification
8 - 10 years

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