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Acquisition Marketing Manager

EXECUTIVE SUMMARY Strategic B2B Marketing role responsible for customer acquisition for Glassdoor's self-service sales channel Own self-service customer acquisition targets and coordinate integrated campaign strategy Work cross-functionally with Product Marketing, Digital Advertising, Self-Service Business Unit leadership, Product, Brand Design, and Marketing Operations DESCRIPTION Glassdoor's mission is to help job seekers find a job and company they love. We're a pioneer in bringing greater transparency to the recruiting process, changing the way job seekers look for jobs and employers recruit. Through our recruiting platform, we help employers quickly and easily hire high-quality candidates. We're searching for a strategic, innovative Self Service Marketing Manager to drive marketing campaign strategy for our self-service sales channel. In this role, you'll be responsible for developing and managing our integrated campaign strategy to acquire customers for our self-service sales channel. You'll own customer acquisition targets, will be responsible for coordinating campaign strategy across Marketing and Product stakeholders, and will be responsible for managing the associated program budget.   This role reports to the Director, B2B Marketing and works cross-functionally with Product Marketing, Product, Self-Service Business Unit leadership, Marketing Operations, and Brand Design.   This role could be a great fit for strategic marketers with prior experience in any of these Marketing disciplines: campaign management, demand generation, email and digital marketing, database marketing and segmentation. Responsibilities: Partner with the Director, B2B Marketing and other team members and cross-functional partners to develop integrated campaign strategy to acquire and convert customers for our self-service sales channel Coordinate planning and execution of integrated campaign strategy with cross-functional partners in Marketing, Product, and the Self-Service business unit Establish targets and key performance metrics to evaluate campaign performance, monitor through regular reporting, and identify optimization opportunities Develop and maintain campaign plans, and communicate plans and results among Marketing, Product, and the Self-Service business unit cross-functional partners Work with cross-functional partners to develop campaign messaging, creative, promotional copy Coordinate third-party vendors and business partners on campaign execution, as needed Qualifications and Requirements:   6+ years relevant experience developing and managing marketing campaigns, experience in high-tech B2B/B2C marketing, freemium business models preferred Bachelor's Degree in Marketing or related business discipline Strategic: Ability to define campaign strategies based on customer insight and data, and translate into actionable implementation plans Analytical: Strong analytical skills, with interest in continually assessing KPIs to drive business performance; "test & learn" mindset Results-Oriented: Passion and drive to meaningfully impact business results Innovative: Generates new ideas to push the bounds of our marketing programs Organized and Detail-Oriented: Proven track record of planning and executing successful marketing programs and campaigns; attention to detail and quality Communication skills: Excellent written and verbal communication skills; ability to present projects clearly and collect and act on feedback from a broad group of stakeholders Deep understanding of marketing and sales funnels and how different tactics and channels drive impact across the customer buying journey Ability to work cross-functionally with global and regional teams Ability to prioritize in a fast-paced environment Ability to meet tight deadlines and handle evolving priorities in stride Glassdoor offers a fast-paced work environment, competitive compensation, excellent benefits and the opportunity to contribute to the success of a fast-growing tech company.
Salary Range: NA
Minimum Qualification
5 - 7 years

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