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Manager, Digital Marketing

Description We help job seekers find jobs and companies they love, and we help employers hire the right-fit candidates for their business. We are disrupting an industry by changing how people look for jobs and how companies recruit top talent. The role is based in Mill Valley, in the San Francisco Bay Area, where you'll collaborate with leaders across numerous go-to-market functions and with key members of our executive team. Key Responsibilities: Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and display advertising campaigns Oversee the spend and budgeting process, including monthly forecasting and reporting on spend and ROAS Work with product marketing and the brand marketing teams to continuously test and improve campaign creative, copy, and audience targeting to ensure campaign optimization Work with analytics, decision science, and business operations to build out a customer lifetime value (LTV) model to help inform paid media investment decisions Develop and maintain key vendor partnerships to shape new opportunities and keep Glassdoor digital capabilities at best-in-class Analyze cross-channel attribution performance to mine campaign performance insights and drive future campaign testing Key Qualifications and Requirements: B.S. or M.S. degree and 5+ years of experience in digital marketing with a heavy focus on paid search/social/display marketing Deep quant skills. Ability to analyze & develop complex business/marketing models for sophisticated acquisition programs. Ability to direct and guide team members to do the same.  Work with Analytics teams to provide key analysis. Outstanding problem solving skills. You're not just repeating a playbook, you're looking at every problem with fresh eyes and digging deep for insights and solutions. Exceptional business intuition. You know when the model or report output doesn't make sense and dig in to figure out why. Independence and proactivity. You'll reach out to stakeholders, understand their needs, and build an analytics roadmap to drive the business forward. Interpersonal and presentation skills. You are able to confidently present insights and recommendations to senior management Ability to coordinate between multiple teams across the organization Advanced expertise in Excel and knowledge of Tableau required; SQL a strong plus Experience with bid management platforms, DSP's, DMP's, etc., a plus Deep A/B & multivariate testing experience a plus Why Glassdoor? Work with purpose - join us in creating transparency for job seekers everywhere Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year 100% company paid medical/dental/vision/life coverage; 80% dependent coverage Long Term Incentive Plan Sunny & peaceful Mill Valley offices located right on the water Walking, running and biking trails steps away from the office Onsite gym and fitness classes Free catered lunch; new menu daily Paid holidays and flexible paid time off Your choice between Mac or PC Dog-friendly office (with dog-free zones if you are so inclined) Free parking
Salary Range: NA
Minimum Qualification
5 - 7 years

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